Divisional director of marketing and sales, Berliner Verkehrsbetriebe (BVG), Berlin
Dr. Martell Beck joined the Berliner Verkehrsbetriebe (BVG) in 2012 as Divisional Manager for Marketing and Communication. In 2015, he was promoted to become the Divisional Manager for Sales, Digitisation and Marketing. He is responsible for the company’s revenue of 700 million Euros and in charge of 700 employees. His role involves identifying levers, which increase the revenue developing concepts for digital fares (with focus on distance-based ones) heading the marketing campaign “Weil wir Dich lieben”, and implementing a sales-driven strategy for the entire sales division, including the e-commerce department.
Martell Beck was born in Heidelberg in 1972. He enrolled in Trier and Mannheim to study economics. He specialised on the field of personnel and labour law, in which he also gained his PhD in 2002.
In the years 2002 until 2008, Dr. Beck worked for the Deutsche Bahn AG. He joined the company as assistant of the CEO for DB Personenverkehr, was promoted as Project Manager for Strategy and eventually worked his way up to become the Head of Marketing Strategy and Planning.
Before he joined the BVG, Dr. Beck was Head of Sales and Marketing at the Stuttgarter Straßenbahn AG.