Daniela Hensel

Professor for Design, Hochschule für Technik und Wirtschaft, Berlin, Germany


Prof. Daniela Hensel is a designer and researches service design, among other things. After completing her studies, she started her career at the renowned agency MetaDesign and subsequently founded various start-ups. When she followed her call to the HTW Berlin, she became part of the university administration apparatus and experienced the beginnings as a culture shock. Instead of surrendering to the rhythm of bureaucracy, she began her career with to deal with administrative processes and communication from a technical point of view. As part of the Berlin research program IFAF, she has been researching the topic of citizen-office communication since 2017. As a partner of the agency why do birds, she advises Deutsche Bahn on the subject of customer service.