Florian Artinger

Co-Founder, Simply Rational GmbH, Berlin, Germany


Dr. Florian Artinger is an entrepreneur, behavioral scientist and statistician. He is co-founder of Simply Rational, a spin-off of the Max Planck Institute for Human Development, one of the world's leading institutions in behavioral science. Simply Rational advises organizations on customer and employee decision behavior. Clients include Siemens, the German Football Association and Morningstar Investment Management.

Dr. Artinger has conducted research at Oxford University and Chicago University, among others. His work has been supported by the Leverhulme Trust and the Volkswagen Foundation, as well as the Academy of Management and the Jungius Foundation.